Measuring and Benchmarking Digital Signage Performance: Digital Screenmedia Association

Measuring and Benchmarking Digital Screenmedia Performance
Digital screenmedia continues to grow rapidly, whether for advertising, retail, enterprise, corporate, education, medical or entertainment. There is still however a need for better understanding of digital screenmedia as a communication tool to get the optimum advantage and ROI from digital screen network investments.
This paper considers the topics of measurement, benchmarking and performance to generate insights to maximise effective use of digital screenmedia deployments.